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Ford trademarks ‘Mustang Mach-E’ moniker

April 06, 2019, 03:50 PM IST by Bilal Ahmed Firfiray
Ford trademarks ‘Mustang Mach-E’ moniker

Ford has registered a trademark with the European Union Property Rights Office (EUPRO) and United States Patent and Trademark Office (USPTO) for the rights to the name – Mustang Mach-E. This new moniker could either be for the impending Mustang hybrid or the upcoming Mustang-based electric crossover. 

Earlier, it was expected that either of the two models would resurrect the iconic ‘Mach 1’ name. The Mustang Mach 1 was a performance-oriented variant introduced by Ford in August 1968 as a special package for the 1969 model. And so readopting the Mach 1 name for an electric crossover didn’t receive any favourable response and therefore Ford dropped the idea altogether. Accordingly, the ‘Mach E’ seemed to be the solution  the Blue Oval came up with. 

The American carmaker announced its intention to introduce an all-electric Mustang-based crossover over a year ago. Apart from that, we also exclusively spotted a hybrid variant of the Mustang. Later, coinciding with the reveal of the Tesla Model Y, Ford also dropped a teaser with a blue livered Mustang logo last month. The new teaser logo for the upcoming model is identical to the one seen last year in Ford’s commercial. We know now that the upcoming Mustang hybrid won’t have eight cylinders under the hood. However, any powertrain housed in it will get an electric motor (or more) powering the front wheels while the conventional gasoline engine will power the rear wheels. 

Appearance wise, the Mustang hybrid won’t be much different from the standard Mustang. It is certain that it might lose some of its aggressive bits like the diffusers and multiple exhaust pipes. And under the skin, the new age muscle car will have new eco-related gizmos to squeeze as many miles out of each drop of fuel. Meanwhile, the Mustang-based electric crossover will be another new high-riding vehicle in Ford’s growing SUV/crossover line-up. There are no official details in this regard yet and we’ll have to wait a little longer for it.

Source: 1, 2

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