-90 per cent of future revenues to come from UVs, trucks and commercial vehicles
-Future non UV portfolio for America will only have Mustang and Focus Active cross hatch
-To go big on electric vehicles also
The SUV frenzy that has gripped car markets around the world has claimed another victim and this time around it’s a big one. Ford has announced, during the reading of its first quarter results that it will, by 2020, stop selling sedans in the North American market. Of its current portfolio, Ford has said that only the Mustang sedan and the Focus Active will survive the phase out.
The company now expects that 90 per cent of its revenue will come from trucks, UVs and commercial vehicles. The automaker has also hinted that it is looking to cross vehicles across various body styles but will elaborate on it at a later date.
However, it’s most significant jump is that it is also spending a large amount of money on redeveloping its Dearborn factory in Michigan to start producing electric vehicles by 2020. It will roll out a vehicle called the Mach 1 from this factory when it goes live.
For India, the arrival of the Ford Freestyle should be an indicator of where Ford plans to go with its model range. We can expect more such vehicles from them in the future.