Times are good for Ford, as last month saw the American manufacturer register a 51 per cent jump in domestic sales as compared to May 2013. Ford sold 6,053 vehicles in May 2014 as compared to 4,002 units it sold in the same period, last year.
Ford also experienced a massive surge in exports, as it shipped off 6,235 vehicles to its foreign markets in May, which is 213 per cent more than it managed in May 2013.
The excise cuts introduced in the Interim Budget announced a few months ago seems to have positively affected Ford’s sales numbers. Speaking about the new government, Vinay Piparsania, executive director of marketing, sales and service of Ford India said in a statement: “We would look forward to the new government undertaking measures such as introduction of GST, rationalization of taxes and encourage foreign investment to promote sustained growth of the economy and the automotive sector.”
The Ford EcoSport, which has turned out to be a cash-cow for Ford, is the company’s most popular product in India and is also exported to other foreign markets. The waiting period of the EcoSport has significantly come down in the past two months and Ford last month resumed bookings of the compact SUV. While the new Endeavour SUV was launched earlier this year, the Fiesta is next in line will and soon be updated with a new facelift, which will be launched with only a diesel engine.