Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Ford India turns profitable on higher local sales and increased exports

November 01, 2018, 11:42 AM IST by Omkar Thakur
Ford India turns profitable on higher local sales and increased exports

Ford had started its India business back in 1996 with the Ford Escort. After slipping into the red in 2010, the American brand has got back into profit in FY2018 after almost a decade as a result of their new initiatives.

Over the past few years, Ford has steadily worked towards changing its image with a new array of products, beginning with the Ford Ecosport, that are modern and at the same time nothing like the earlier Fords to maintain. The increased localisation from 75 per cent to 85 has not only allowed Ford to reduce the cost of production but has also allowed the spares prices to be lowered. The decision to build modular assemblies for parts has made Fords one of the most affordable cars to maintain even bettering Maruti Suzuki in some areas.

With increased localisation and improved production efficiencies, Ford’s capacity management has also resulted in increased exports. The number of cars shipped out form the Chennai factory has grown by over 15 per cent over FY2017 which has also helped Ford boost their profit. After posting a loss of over Rs 500 crores in 2016-17, Ford posted Rs 526 crores of profit in FY 2017-18. Ford's current India line-up includes the Figo hatchback, the Freestyle CUV, the Aspire compact sedan, the Ecosport SUV and the Endeavour SUV.

 

Tags:Ford,Endeavour,Ford Endeavour,Ford EcoSport,EcoSport,Aspire,Ford Aspire,Freestyle,Ford Freestyle
Show CommentsHide Comments
Ad

Ford EcoSport Price in Popular Cities

CityOn-Road Prices
Kolkata₹ 8.7 Lakhs onwards
Hyderabad₹ 9.25 Lakhs onwards
Chennai₹ 8.93 Lakhs onwards
New Delhi₹ 8.8 Lakhs onwards
Bangalore₹ 9.46 Lakhs onwards
Mumbai₹ 9.1 Lakhs onwards
  • Upcoming Cars

Tata HarrierTata Harrier

Jan 2019

16L - ₹ 22L
Tata 45XTata 45X

Mar 2019

8L - ₹ 10L
Nissan KicksNissan Kicks

Jan 2019

10L - ₹ 15L
Maruti Suzuki Wagon R FaceliftMaruti Suzuki Wagon R Facelift

Jan 2019

4L - ₹ 6L
Kia SPKia SP

Jul 2019

14L - ₹ 20L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in