- Domestic sales grew by 34.5 per cent.
- Exports increased by two per cent.
- The carmaker registered overall sales of 26,188 units, up from 23,503 units in May 2017.
Ford India registered domestic sales growth of 34.5 per cent selling 9,069 vehicles in May 2018 compared to 6,742 units in the same month last year. The exports grew by two per cent to 17,119 units from 16,761 units in May 2017. The overall sales figures stood at 26,188 units last month thus managing a YoY growth of 11 per cent.
Commenting on the sales figures, Anurag Mehrotra, president and managing director, Ford India, said, “Our continued focus on executing our strategic pillars of - strong brand, right products, competitive cost and effective scale have ensured our growth which continues to be better than the industry. At a macroeconomic level, the outlook is positive thanks to good monsoon forecast. However, the industry needs to exercise caution given the rising commodity and fuel prices that are expected to result in higher inflation.”
The American carmaker launched the top-spec EcoSport S variant and Signature Edition in May. The EcoSport S marked the return of the famous 1.0-litre EcoBoost engine which is mated to a six-speed manual transmission. It also gets cosmetic changes like smoked HID headlamps, blacked-out grille, black treatment on fog lamps, roof rails and front bumpers and stylish, new, 17-inch alloy wheels. An electric sunroof is also part of the package.
Ford has also opened a technical training facility in Chennai last month. The fourth such facility run by Ford, it aims to equip technicians from its dealerships with avant-garde technologies and skills. Spread over 18,000 sq. ft, the Chennai TTC is located inside Ford’s Chennai Vehicle Assembly & Engine Plant in Chengalpattu and additionally trains 1500 technicians, thus taking the total number of trained technicians to 2500 per year across facilities in India.