Ford India has begun selling over-the-counter spares in Delhi. The company has appointed Eminent Auto Parts as its exclusive distributor in the capital, who will distribute these spares to small retailers and independent repair shops.
The company took this step to increase customer convenience and enhance access to fairly-priced Ford parts. Located at 10/58,Kirti Nagar Industrial Area, New Delhi, Eminent Auto Parts, it’s the first distributor in the country and on the same lines, Ford India will be opening more distributors in Karnataka, Maharashtra, Tamil Nadu, Kerala and East of India.
“With a manifold increase in our customer base, retail distribution of Ford Genuine service parts is a right step at the right time. The launch in Delhi is a first step in this journey and will ensure that Ford genuine spare parts are available to our customers more conveniently than ever be it multi-brand workshops or their trusted mechanic,” said Nigel Harris, president and managing director, Ford India.
This step is bound to decrease the visits at the Ford official service centres. However, they will continue to stock the spare parts.