Ford’s ship has been steadied by their highest selling car in India, the Ford Ecosport, while their newest arrival, the Freestyle finds its foothold in the Indian market. With 9,041 units sold in India in the month of February, the overall sales have dipped a bit compared to the 9,450 cars sold in January. But when compared to the monthly numbers of 2017, Ford sales show almost 9 per cent growth over the sales in February 2017.
The export numbers have increased marginally, from 14,259 units shipped in February 2017 to 14,924 units shipped in February 2018. Ford would be expecting the Freestyle to expand their buyer base to help it go past the 10,000 cars per month mark in the coming months.
Another important announcement from the American carmaker is that the prices of all Ford cars will be hiked by 4 per cent starting from March 2018 as a result of the import duty hike imposed by the government of India. The price hike news comes at a time when Ford India is looking to expand its base which essentially lies in the price sensitive segments of the Indian car market.