Ford has changed the prices of the EcoSport and it has been in effect from January 2014. Unfortunately it is a price hike. This is the second price hike announced for the crossover within a year of its launch.
The American auto giant accepted 60,000 bookings for the EcoSport and has successfully delivered 50 per cent of the bookings. A report in an Automotive website claims that those who orderered the car during its launch haven't been offered any price protection. This invariably means customers will have to shell out the price difference between the date of booking and the current prices and it hasn’t gone down well with them.
In 2014, buyers will have to shell out anywhere between Rs 59,000 to Rs 75,000 across variants. Prices of the Titanium (O) have shot up by Rs 74,000 (petrol) and Rs 75,000 (diesel), an increase of 13 per cent over the introductory prices. Ford is encouraging customers to cancel bookings by offering perks like no deduction on the booking amount and Rs 10,000 discount on the booking of any other car in its range.
The EcoSport created a sensation during its launch and Ford was showered with attention unseen before, however, they restricted the number of bookings to 60,000 and should have delivered the cars on time. But Ford is struggling to meet demands and among its woes it also lacks the production capacity and the exports to international markets is not helping them meet local demand. Those who have booked the compact sports utility vehicle in June have been asked by the company to wait till March-end. This could get further delayed to July-August for a few buyers. Ford claims the delay is because of “unprecedented demand”.
Source: Team Bhp
Check out our video review of the Ford EcoSport