Ford India dealerships across the country have received a staggering 30,000 bookings for the EcoSport compact crossover in a span of just 17 days. These numbers are no surprise thanks to the pre-launch hype around the vehicle and despite an early preventive recall of the diesel engined variants of the crossover due to an issue with the glow plug control module.
Currently, the Ford factory at Maramalainagar near Chennai is believed to be capable of manufacturing only 6,000 units of the EcoSport (including exports). This imbalance in demand and supply means that the current waiting period for the ‘in-demand’ diesel variant is nearing four months in some cities.
The delay in delivery in Bangalore for the 1.5-litre petrol and the turbocharged 1.0 EcoBoost petrol are as high as six and 12 months respectively. Dispatch of the TDCI turbo diesel variants outnumber its petrol siblings due to the high demand but the present waiting period indicate that the numbers will need to be reconsidered soon.
The surge in bookings is a direct impact of probable customers opting for the mini crossover over the similarly priced sedans and premium hatchbacks. Consumers opting for the B+ segment can expect to be further spoilt for choice with the eminent launch of the Nissan Terrano, the VW Cross Polo and the Jazz based mini SUV from Honda.