The Ford EcoSport is cheaper now. Ford has announced a price cut for their most popular SUV, the EcoSport. Launched in 2013, the EcoSport had received a mid-life update at the end of 2015. The price cut seems to be largely inspired by the pricing offensive offered by its latest and prime competitor, the Maruti Suzuki Vitara Brezza.
Ford EcoSport was the first sub-four-metre compact SUV in the Indian market and enjoyed its position as the market leader for quite some time. The crossover SUV is now cheaper by almost Rs 54,000 (ex-showroom, Delhi) for the entry-level manual transmission petrol Ambiente trim. The Trend petrol is cheaper by almost Rs 78,000. The cars with the EcoBoost engines now are cheaper by Rs 78,000 and Rs 87,000 for the Trend+ and Titanium+ variants while the petrol automatic gets a price cut of Rs 75,000.
The diesel variants of the EcoSport have been much more popular and get the biggest price cuts to pitch them fairly against the Maruti. The top-spec Titanium+ at Rs 9.75 lakh is cheaper by Rs 1.12 lakh with the new price tag coming under Rs 10 lakh. The Titanium diesel price is down again by Rs 1.12 lakh while the entry-level Ambiente introduces you to the EcoSport at Rs 7.29 lakh.
The top-spec EcoSport offers revised headlamps with LED DRLs, rain-sensing wipers and auto-dimming internal rear-view mirror apart from the features offered with the older car. It is offered with three engine options – the 1.5-litre naturally aspirated four cylinder petrol engine, the 1.5-litre four-cylinder turbo-diesel and the 1.0-litre three cylinder turbo-petrol EcoBoost engine. With the price cut, the EcoSport with its 2016 model year update will be better equipped to take on the just launched Vitara Brezza and also the Mahindra TUV300.