Ford India has decided to ditch the Figo badging for its compact sedan. The sub-four metre car is now called the Ford Aspire and the changes are slowly visible across most of the company’s communication.
The Aspire probably used the Figo badge to take advantage of the name that has done well with for the previous generation hatchback. However, the new Figo and Aspire twins haven’t done well, despite offering a strong package. The change in name is mostly to differentiate between the two products that might have individual branding strategies.
We are still waiting for official communication from Ford India in this regard and are expecting a word in the next few days.