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Force Motors launches two new models of One SUV; base model priced at Rs 8.99 lakh

July 29, 2013, 12:45 PM IST by Arunprasad Nandakumar
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Force Motors launches two new models of One SUV; base model priced at Rs 8.99 lakh

Force Motors has today launched the EX and SX variants of the One SUV at an event in Pune. The base model starts at Rs 8.99 lakh (ex-showroom Delhi). Prior to the launch Force had updated their official website with the prices and the feature lists for the new models.

The EX variant gets the 2.6-litre, BSIII compliant, diesel engine that powers the Force Gurkha, and makes 82PS of power and 230Nm of torque. The model also does away with the synchromesh gearbox and dual flywheel for a simpler and cost-effective power transmission system. Features like alloy wheels, leather seats and DRL’s did not makes its way into the EX model in an effort bring down the price. The variant come only with the seven seat layout and will not be available in BS IV compliant areas in India which includes all the major cities.

The new SX variant aligns with the model currently available in the market. It is powered by the same 2200 FM Tech BS IV turbocharged 2.2-litre engine that churns out 141PS power and 321Nm of torque. Force has added features like ABS and EBD as optional and the model comes with both six and seven seat layout. Features like DLRs, leather upholstery and progressive cruise control comes as standard with the SX model.

All models will come with a choice of six colours; white, black, red, grey, blue and silver. Force Motors also plan to launch a top of the line 4WD LX variant of the One by the beginning of next year which has the capability of switching between the drive systems on the fly.

The introduction of the base model is an effort to tap into the rural SUV market while the addition of much needed features like ABS and EBD to the current One SUV may help to improve its urban market reach. It is the 4X4 variant that we are looking forward to, as it will be a direct rival for the Mahindra XUV500 W8 AWD variant. The XUV500 is priced at Rs 14.78 lakh and if the LX variant of the Force One is priced competitively, it can give Mahindra a run for its money.

Revised prices for Force One SUV (ex-showroom Delhi)

EX 6+D

SX 6+D

SX 5+D

SX 6+D with ABS

SX 5+D with ABS

Rs 8.99 lakh

Rs 11.70 lakh

Rs 11.78 lakh

Rs 11.99 lakh

Rs 12.06 lakh

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