Fiat is currently undertaking a feasibility study to check if they can make India an export hub for their Chrysler brand. The move, if it takes place, is a part of their strategy that will help them increase their market share in Asia-Pacific region.
Reports suggest that the company officials had already meet with some suppliers this January to explore the possibility of setting up a manufacturing base. The company is expected to hold more meetings with these suppliers in June. This development has been confirmed by Fiat’s outgoing managing director, Enrico Atanasio.
“We are doing a lot of feasibility studies in India and this is one of them. There should be more clarity on this by next year. The possibility of an export base is also there." said Atanasio said to livemint.
Making India as the export hub makes sense for the company. It will reduce the manufacturing cost and will be able to sell its cars in Asia-Pacific region at a competitive price. Since Fiat is already bringing the Jeep, Abarth and Mopar brands to India, the concept of Chrysler being launched should not seem too far away.