Ferrari fans have a reason to celebrate, Fiat-Chrysler boss Sergio Marchionne has said that Ferrari will launch a new car every year until 2018.
"You do need one of these cars in your driveway," Marchionne joked. He also talked about Ferrari's value as a whole, simply saying that the brand "is not for sale." Ferrari is a "phenomenal repository of value" for Fiat. Ninety percent of Ferrari's stock sits within Fiat and its shareholders, and as Marchionne says, "That's where it belongs."
This news signifies that Ferrari will have 10 models by end of 2018, with the addition of four new models. Production will be limited to 7,000 units per year but can be scaled up to 10,000 cars per year in the future. Marchionne confirmed that the cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year sequence. No specific models were mentioned during Marchionne's presentation.
This is a surprising move by Ferrari and a lot of speculation will be around the additional four models. While the current ranges of models include only the sports cars, will they add an SUV or a sedan to its range? Only time will tell.
Ferrari recently severed ties with its Indian distributor and is handling enquiries from customers directly until they appoint a new distributor.