- Ferrari plans 15 new models by 2022 and most of them will have an electrified powertrain.
- The product portfolio will be divided into four categories: Sports, GT, Special Series and a new hypercar range called Icona.
- The Purosangue will be the first four-door crossover from Ferrari.
- Ferrari will also leverage their Formula 1 knowhow for the development of the new portfolio.
Ferrari has announced a future product plan under the new CEO Louis Camilleri at the Capital Markets Day. The Italian marque plans to bring in 15 new models between period 2018-2022 including a new SUV/Crossover and a host hybridized powertrain.
The entire product portfolio will be divided into four pillars – Sports, GT, Special Series and a new hypercar category which is to be called Icona. The long-awaited Ferrari SUV will be christened the “Purosangue” and will be part of the GT family. The crossover will arrive closer to 2022 and not anytime soon though. The current 488 and 812
are part of the Sports series and they will be joined by a new mid-engine supercar. The hybrid powertrain will be majorly used in the Sport family. On the other hand, the GT family will account for 40 per cent of the production and will see new members bringing back Ferrari’s iconic GT heritage.
There are no words on the LaFerrari replacement but we know it will surely be part of the plan. The naturally aspirated V12 will be retained, but it will be joined by newly-developed hybridized turbocharged V6 similar to the ones used in Formula 1. Ferrari’s continued participation in the F1 will further enhance the credibility of the new powertrain. It is unclear as to which models will use this new V6 motors but the Maranello -based carmaker plans to have at least 60 per cent of its product range hybridised by 2022. There are plans to improve the driver aids and AI in order to have the autonomous technology ready under their belt.
Speaking about the SUV, the Ferrari boss Camilleri clearly mentioned, “That word, I do not want to hear it in the same phrase as Ferrari”. So we know that the Purosangue will be a jacked up variant of the GT model and it will make use of Ferrari's new Front Mid-Engine Architecture. It'll be the first-ever Prancing Horse with a five-door body but we suspect it will have a coupe-like profile. The new underpinning will feature a front-mounted engine that will sit behind the front wheels and a dual-clutch gearbox positioned at the rear of the car thus providing a better weight distribution. This platform will be compatible with all-wheel drive and the hybrid powertrain. And the Purosangue won’t be looking to lock horns with the Lamborghini Urus
Ferrari will be raising profits from one billion Euros to two billion Euros and also push the annual sales figures past 10,000 units by 2022. The Purosangue will play a major role in achieving these goals as there is a huge demand for high riding vehicles these days especially in markets such as China.