Maruti Suzuki is taking a cautious approach towards the electric vehicle market in the country. While many brands are aggressively pushing their electric lineups, Maruti seems to be prioritising alternative fuels such as CNG, hybrids, and even biogas. This strategy highlights the brand’s belief that mass adoption of EVs in India may still be some years away due to challenges like charging infrastructure, battery costs, and accessibility.
Focus on e Vitara export
A clear example of this direction is the case of the upcoming e Vitara. This all-new EV is made in India, but its domestic launch appears to have been delayed. Instead, Suzuki is focusing on fulfilling export requirements first. The e Vitara will be produced only in India, and shipped to as many as 100 international markets, making it a crucial global product for the company.
Betting on biogas
This export-first approach shows how Suzuki is positioning India not just as a consumer market, but also as a key production hub for EVs. However, for Indian buyers waiting for Maruti’s first mainstream electric SUV, the wait could be longer than expected. Until then, the brand is expected to strengthen its presence in the CNG segment where it already dominates. Most of its popular models are already available with petrol and CNG. Interestingly, Maruti is also exploring compressed biogas as a fuel of the future. The company’s Chairman, R.C. Bhargava, has highlighted the potential of biogas in India, where large-scale production could provide an affordable and renewable alternative to conventional fuels.
In short, Maruti Suzuki seems in no rush to lead India’s EV race. Instead, it is playing on its strengths and preparing for the long game while meeting the global demand for its first ever India-made EV.
