Volkswagen India announced the winner of its Ace The Race contest. The contest is aimed at exploring the best of photographic talent in India. Chinmoy Banerjee, an IAF employee was declared winner of the contest. He will be flown to Europe in an all-expense paid trip to cover the VW Scirocco cup live!
Delhi-based Banerjee was chosen as the best among the five final participants who covered the Polo R Cup race in Delhi. The company has featured his photograph in Volkswagen 2014 calendar as well. The contest required the contestants to share their best photographs on the essence of VW motorsports on social media platforms such as Facebook and Twitter.
The annual contest saw 195 photographers with over 1500 photographs shared on social media. This feat earned 2.5 million likes on Facebook with a direct engagement of over 90,000 users with about 647 re-tweets, and an estimated reach of 3,80,000 users.
The successful contest was hosted in association with Talenthouse. VW expects more participants next year.
We feel this is a great initiative by VW India and more manufacturers should come up with such innovative ideas to engage the crowd and in turn promote their brand to a larger audience.