Datsun is showcasing their soon-to-be-launched hatchback, the GO, to customers through a pan-India road show. This campaign will be carried out in more than 90 cities.
The roadshows commenced from December 14, 2013, in New Delhi, Mumbai and Chennai, and will subsequently move to the other cities and towns across India. Post its unveiling at an event in New Delhi, in July, this year, this is the first time customers will be able to see the GO hatchback. The roadshow will feature specially created pavilions with interactive LCD display kiosks offering information about the Datsun brand, heritage, as well as the all-new Datsun GO. Visiting customers will be encouraged to participate in various activities by specially trained Datsun Brand Ambassadors who will facilitate guided tours to this pavilion.
"Dream, Access and Trust constitute the three pillars of the Datsun brand and we wish to highlight each one of them by showcasing the all-new GO to our customers. The GO promises to fulfil the aspirations of the Indian car buyers with its attractive price proposition and we are sure that it will exceed their expectations with its stylish exteriors, spacious interiors and innovative features. We wish to become a household name in India and reaching out to our customers is the first step towards it, ” said Kenichiro Yomura, president, Nissan India.