Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Datsun exclusive dealerships still 2-3 years away

March 21, 2014, 12:49 PM IST by Ranjan R. Bhat
Datsun exclusive dealerships still 2-3 years away

The highly anticipated Datsun GO was launched earlier this week, which marked the advent of the Japanese brand in the Indian market. Datsun currently does not have its own showrooms and the GO is sold through Nissan’s existing dealership network and according to Kenichiro Yomura, head of Nissan India operations and MD and CEO of Nissan India Pvt Ltd, it seems that this will continue for the next 2-3 years.

 Datsun GO

The Datsun brand was revived after nearly three decades by Nissan, the parent company, as a budget-brand for emerging markets. Dastun cars will also be sold in Russia, Indonesia and South Africa over the next two years. Besides the GO, Datsun has plans to bring in two more cars by 2016, the GO+ MPV and the production model of Redi-GO concept, both of which were displayed at the Auto Expo. Right now, with just one car under the brand, Kenichiro Yomura said that it isn’t feasible to establish dedicated dealerships for the brand.

 Datsun GO+

The Datsun GO+ MPV will be launched in Indonesia by July this year and is expected to hit our shores next year. The Redi-GO on the other hand, is still in concept phase and will be launched first in Brazil before it gets here. Besides these two, Datsun also has a sedan in the pipeline, targeted at the Russain market.

 Datsun Sedan

The GO is manufactured at Renault-Nissan’s manufacturing facility in Oragadam, Chennai. Nissan India has assumed the full responsibility of the handling the manufacturing, sales and other operations of the Datsun brand in the country. Running a dealership is a costly affair and Nissan’s decision to delay setting up exclusive Datsun dealerships makes sense. By sharing the showroom space, Nissan is not only saving costs in terms of real estate, but also manpower and training. Being a budget car, it is necessary to cut corners for every expense and this seems to be a good way to reduce costs as well as hassles for the company.

Source: IAB

Tags:Datsun,Datsun GO,GO
Show CommentsHide Comments
  • Upcoming Cars

Hyundai VenueHyundai Venue

21st May 2019

8L - ₹ 10L
BMW New X5BMW New X5

May 2019

70L - ₹ 90L
Mahindra TUV300 FaceliftMahindra TUV300 Facelift

May 2019

8L - ₹ 12L
Mercedes-Benz GLE NewMercedes-Benz GLE New

May 2019

65L - ₹ 80L
Toyota GlanzaToyota Glanza

Jun 2019

6L - ₹ 9L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (8 AM - 9 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in