- Flags off third leg of ‘Datsun Experience Zone’
- Twelve specially designed canters will travel to 750 different locations
- Will offer test drive for redi-GO, GO and the Go Plus
Datsun India celebrated its fifth global anniversary by flagging off the third leg of ‘Datsun Experience Zone’ from Vertex Nissan in Gurgaon, India. The first two phases were held last year. For maximum reach this year, 12 specially designed canters adorned with eye-catching graphics featuring the fifth anniversary celebration campaign will travel to 750 different locations. This includes 160 districts and over 300 tehsils within a 50-100km radius of Nissan/Datsun showrooms across India.
The third leg of Datsun Experience will offer an opportunity to prospective customers to test drive their flagship car the redi-GO, along with the GO and the GO Plus. The canter vans will also offer onboard entertainment and games. Moreover, these vans will also engage customers with gesture based games that demonstrate the USPs of the Datsun cars in addition to showcasing the redi-GO AMT’s best-in-class features, Datsun’s latest product portfolio and distribution of Datsun brand merchandise.
Commenting on the occasion, Peter Clissold, VP, Marketing, Nissan Motor India Pvt. Ltd., said, "It has been our endeavour to provide progressive mobility to consumers in India. After two successful seasons in 2017, we are excited to kick off the third season where we aim to take the Datsun Experience Zone to 750 locations in the country. It is a testimony to our commitment to reach out to consumers in hinterlands and give them an experience of our brand promise through our products. We are looking forward to welcoming new customers to our family through this three months long promotion”.