When Daimler bought a 25 per cent stake in MV Agusta its primary intention was cross-marketing, as conveyed by company CEO Dieter Zetsche. This new alliance also replaced the previous association with Ducati after the VW group acquired the Italian sportbike manufacturer.
Zetsche claims AMG customers have a common interest with MV Agusta customers therefore they see a lot of prospects in cross-marketing these brands. As a part of this strategy soon one will be able to buy MV Agusta motorcycles at selected AMG performance centres. The company hopes this move will attract prospects and will in turn help AMG and MV Agusta sales. Zetsche confirmed that Mercedes wants no say in the development of MV Agusta motorcycles despite being on board as they have no intentions to become a motorcycle maker.
MV Agusta had shown interest in the Indian market according to rumours, but hasn’t made any move to come in. This could be a great platform for the Italian sportbike maker to enter our market with Mercedes.