Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Citroen reveals first glimpses of digital initiatives for India

May 03, 2019, 06:56 PM IST by Venkat Desirazu
Citroen reveals first glimpses of digital initiatives for India

-Anytime Any Where and Any device Any Content (ATAWADAC)
-To begin operations by 2021
-First car will be the C5 Aircross

Citroen has launched a video showcasing the steps it is taking for its India operations. And through this, it has revealed the first glimpses of the digital initiative that it will be taking for the Indian market when it begins operations here towards the end of next year.

The automaker has coined the term ATAWADAC that stands for Any Time, Any Where, Any Device, Any content. They have said that customer will be able to book, test or look at cars any time and at any location. In addition the automaker has also hinted that it will have a network of mobile service units thus allowing customers to get their Citroen serviced/maintained anywhere in the country. The French automaker has also used the term Phigital, which it says is a portmanteau of physical and digital, indicating the kind of dealership ecosystem it plans to run in India.

Citroen will be arriving in India by the end of 2020 with the C5 AirCross. It will locally build the car at a new plant that it is constructing at Tiruvallur near Chennai. 

Tags:Citroen,C5 Aircross,Citroen C5 Aircross
Show CommentsHide Comments
  • Upcoming Cars

Toyota GlanzaToyota Glanza

6th Jun 2019

6L - ₹ 9L
Hyundai Kona EVHyundai Kona EV

9th Jul 2019

8L - ₹ 14L
MG HectorMG Hector

Jun 2019

18L - ₹ 23L
Volkswagen Next Generation VentoVolkswagen Next Generation Vento

Jul 2019

8L - ₹ 14L
BMW New 3 SeriesBMW New 3 Series

Jul 2019

50L - ₹ 60L
All Upcoming Cars

Explore action from the track

Know More

Select your city to avail offers

Currently available only in