Driving under the influence has been a major nuisance across the world and more so in metro cities like Mumbai where a battery of cases are registered on a daily basis. In a bid to keep the city safe, Indian tyre manufacturer CEAT Ltd, in conjunction with Mumbai Police, has installed Breath Analyzers across various pubs in the city. The Breath Analyzer is a device helps people identify their state of inebriation, and basis that decide if they are legally allowed to drink and drive. At present, Ceat has already installed Breath Analyzer in Monkey Bar, Elbo Room, Escobar, Bora Bora, I bar, Marine Plaza, Khar Social and Corniche in Mumbai. Ceat further plans to install more Breath Analyzers across host of pubs and lounges in India.
Speaking on the initiative, Mr. Nitish Bajaj, Head of Marketing, CEAT Ltd said, “Through the Breathalyzers, we aim to engage and sensitize people on the benefits of safe driving. We believe this initiative is an important step that help them take an informed decision before they take the wheel. Initiatives like this are a vital part in our vision of making mobility safer and smarter every day.”