Everyone knows that the Caterham ‘Seven’ isn’t exactly famous for being luxurious. It can be quick and fun to drive, but one wouldn’t factor ‘being luxurious’ tagged to this car as it is just a bare basic vehicle. Well, that’s until now.
Bent on changing this opinion, Caterham has reportedly teamed up with London’s department store, ‘Harrods’, to build a special edition Seven, which the brand believes will be the most luxurious Seven that’s ever been put together. It will go on sale at the Harrods store in Knightsbridge (UK) next week and will cost USD 74,296 (Rs 49.48 lakh), which is twice the price of a standard Seven 420!
Powering this Harrods edition is a 2.0-litre, four-cylinder Ford Duratec motor that makes 210bhp and is capable of getting this Seven to dash to 100kmph in just 3.8sec before going on to register a top speed of 219kmph. Design highlights of this edition will see the sheet metal finished in the store’s signature green, and will also come with a white stripe. Interiors of this edition will use a butterscotch shade of leather, and a dashboard tastefully trimmed with wood, while the Harrods ‘H’ will decorate the key and gear knob.
Slated to be the first product from Caterham’s new Signature personalization program, the Harrods Seven will see a huge range of options where buyers can specify whatever shades, interior trim and chassis colour they need. Caterham’s chief commercial officer, David Ridley, said, “A Caterham Seven isn’t a car you need to buy, it’s a car you buy because you want it. As such, we believe you should make it your own in every way.”
Harrods’ Media Director, Guy Cheston, commented, “We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”