The first BMW M Studio has opened in Mumbai, dedicated to selling BMW M brand and its entire range of products. The new showroom is opened by Infinity Cars and is situated at the Savoy Chambers in Santacruz.
The BMW M Studio currently offers the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe, along with a whole range of accessories and lifestyle products from the M division. The X5M and X6M performance SUVs are expected to join the India line up soon.
The new BMW setup rivals Mercedes AMG Performance Center, concentrating only on the high-end performance vehicles. BMW will expand the M Studio network to six more locations - Delhi, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad, by the end of 2016.
At the launch of the first M Studio, Mr. Philipp von Sahr, President, BMW Group India said, “Born on the racetrack, at home on every road – that’s the credo of M automobiles. M is an attitude. For generations, BMW M cars have proven their metal in the world of performance. M cars have a multi-faceted character that endear it to individuals who demand a unique combination of dynamics, extraordinary sportiness, comfort and everyday suitability. The ‘BMW M Studio’ is designed to cater to the needs of a niche clientele - one that does not believe in playing by the rules. It is a place where the BMW fans can explore the fascinating world of M. The dynamic product range and an unmatched premium experience will bring these customers closer to the M brand.”