British luxury car maker Bentley is contemplating two new cars, a entry-level Bentley and the second would be the most expensive car in its lineup. The emphasis, though, is more on the smaller sedan which could hit the markets by 2019. This car will follow the launch of Bentley’s SUV which is slated to hit the markets by 2016.
The mandate for the cheaper entry-level Bentley is to not stray below the 1,00,000 pounds (Rs 1.01 crore) mark. The car will be positioned under the Continental GT, the other one might be positioned above the Mulsanne and might be priced around 3,00,000 pounds (Rs 3.04 crore). The most expensive Bentley may be their answer to the Rolls-Royce Phantom.
Speaking at the Geneva motor show, Bentley Sales and Marketing boss Kevin Rose told Autocar that the car was planned for 2019 at the earliest, after the launch of the Bentley SUV and next-generation Continental GT and Flying Spur. “It’s hard to be certain what the market will demand that far into the future,” Rose said. “At the moment, our line of thinking is for a smaller car. But smaller doesn’t necessarily mean cheaper.”
“The twin pillars of the Bentley brand are performance and luxuriousness,” Rose went on. “Any car that offers something unique, with both of those bases well covered, is on the table. But we would never try to copy a Ferrari or a Porsche.”
“The most important thing for us is to do something genuinely new within our market niche,” added Rose.
The entry-level Bentley might turn out to be a worthy competitor to the Mercedes S-Class, BMW 7 Series and the Jaguar XJ. The market dynamics will change in 2019, but, a Bentley at that price will be too tempting to miss for luxury car buyers.
Source: Autocar UK