Automotive technology experts Visteon and 3M jointly presented their concept Growth Market Car (GMC), based on the Maruti Suzuki A-Star. The C-Beyond ‘concept for mobility in 2015’ based on the Citroen Picasso was unveiled for the first time in India today. The cars were used as a platform to showcase their technology and products for possible OEM tie-ups.
Both companies spent a considerable amount of time researching the requirements of the Indian car buyer and their products showed how technologies can be integrated to enhance the driving experience while meeting cost and packaging requirements of vehicle manufacturers in India. The GMC’s interiors sport mood lighting, a touch screen instrument interface console, polymer plastic trims, halogen cornering headlamps and LED tail lamps. The C-Beyond concept sports excellent stowage areas and a unique interior ambience.
Visteon looks at the Human Machine Interface (HMI) and focuses on sustainability, connectivity and user experience. 3M looks at vehicle personalisation, light management, sound management and attachment solutions. These options however are not available as an aftermarket option and Visteon and 3M are both looking at OEM tie-ups with car manufacturers across all segments. The car manufacturer has the freedom to choose from the available technological solutions. Having already worked with Indian OEMs, both the companies will be approaching them jointly and will be looking at making the car more personal for the consumer.