As part of the customer engagement activity from Audi India, the fourth season of Audi Weekender has kicked off today in Pune, Maharashtra. The Audi Weekender 2019 will be held across five cities in India. Audi customers, fans and their families have an opportunity to experience the entire Audi model range, which includes - A range of sedans, Q range of SUVs and R/RS performance range on exclusive curated tracks under trained experts.
The Audi Weekender 2019 season includes the Audi performance range like the Audi R8, Audi RS 7 Performance, Audi RS 6 Avant, Audi RS 5 and the Audi S5, under the expert guidance of internationally trained instructors. At the same time, customers also get an opportunity to hone their skills on the quattro capabilities of the Audi ‘Q’ Range, which includes – Audi Q3, Audi Q5, Audi Q7 on a specially created off road track. The internationally trained Audi experts will also demonstrate the refined driving and handling of the Audi ‘A’ range – Audi A3, Audi A4, Audi A5, Audi A6 on a scenic drive.
The participating customers and enthusiasts are divided into groups to experience each range in the advanced driving environment. The groups will then be guided by a team of instructors across different tracks. The German premium car manufacturer claims that the customers driving the Audi R8, will love the acceleration and braking exercises at the track. Whereas, the customers driving the Audi RS7, Audi RS6 Avant, Audi RS5, and the Audi S5 will drive around the course based on instructions from the expert instructors.
Speaking on the occasion, Rahil Ansari, Head, Audi India said, “Audi Weekender is the perfect platform for customers to experience the progressiveness of the brand Audi. This one-of-a-kind program offers a unique opportunity to test the quattro capabilities of the Audi Q range in a specially curated off-road track. The customers also learn the tricks of handling the Audi A range of sedans and Audi R/RS range of sportscars in extreme conditions and witness the brand with the four rings in action while learning the safe driving techniques. This season, the weekends get a whole new appeal when it is the Audi Weekender. From slalom exercises with the A range, oﬀ-road rumblers and steep hill climbs with the Q range to pushing our performance car range to their farthest limits, we believe that this is the perfect recipe for an exhilarating weekend for Audi customers and fans.”
Audi India started its customer engagement initiative this year with the Audi quattro Cup 2019 edition, which is celebrating its India finals this weekend in Bengaluru. With the start of the Audi Weekender, the company has started the next phase of experiential marketing calendar for the year.