Audi’s success story in India continues. In an industry first Audi sold more than 10,000 units in a single financial year. The German luxury car maker achieved this milestone by selling 10,126 vehicles in the FY 2013-14.
“The double achievement of selling 10,000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi – Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country,” said Mr. Joe King, Head, Audi India.
Apart from achieving this feat, Audi began this year on a winning note by clocking the best quarterly figure of 2,740 units (Jan-Mar 2013: 2,616 units). It doesn’t end here, the company sold 1,404 units in March 2014, the best ever monthly figure by the company so far.
This is stellar performance by the Ingolstadt-based luxury car maker. It will be very important for them to keep the momentum going. This year Audi launched the RS7 Sportback and will soon launch its most awaited baby saloon the A3.