Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Audi teams up with Google to develop on-board entertainment system

January 01, 2014, 07:53 PM IST by Pratheek Kunder
1 comment(s)
Audi teams up with Google to develop on-board entertainment system

Google and Apple have now gotten involved in the battle between car manufacturers. After Apple announced its plan to collaborate with car manufacturers to ‘integrate’ its iOS devices into the cars, Google and Audi have now joined forces to develop an on-board entertainment and infotainment system. The announcement of the collaboration is expected to be made at the Consumer Electronics Show in Las Vegas, this month. This system will be based on Google’s own Android mobile operating system. 

Along with Nvidia, a chip manufacturer, Google has plans to establish Android as important technology for cars. The system will allow users to use music, navigation, apps and services in cars similar to those available in the Android smartphones. 

Declining to comment on the announcement, Audi's head of product strategy Filip Brabec told The Wall Street Journal, “Cars are becoming more complex, and with the computing power that is going into vehicles, you need that type of system in the car”. He also added that future vehicles will need computer operating systems to support the kind of apps and functions that consumers want to access while driving.

Google’s move comes after Apple’s initiative in June to allow users to integrate its music devices and smartphones that run on iOS with the cars’ dashboard control panels. Apple and Ferrari were in talks for bringing more in-car entertainment which resulted in Ferrari unveiling the LaFerrari integrated with the iPad Mini. Currently, Apple also has such an agreement with Honda, Mercedes-Benz, BMW, Hyundai, Kia, Infiniti and General Motors for its future cars. Though unlike the Apple systems which require an iOS device, Google’s system will run on the car’s built-in hardware.

Show CommentsHide Comments
  • Upcoming Cars

Hyundai Kona EVHyundai Kona EV

9th Jul 2019

25L - ₹ 30L
MG HectorMG Hector

Jun 2019

18L - ₹ 23L
Renault TriberRenault Triber

Aug 2019

5L - ₹ 7L
Kia SeltosKia Seltos

Unveils on : Jun 2019

14L - ₹ 20L
Volkswagen Next Generation VentoVolkswagen Next Generation Vento

Jul 2019

8L - ₹ 14L
All Upcoming Cars

MG Hector

India’s First Internet Car

MG HectorTest Drive Now

Select your city to avail offers

Currently available only in