As a part of the customer delight initiative in India, German luxury car manufacturer, Audi, has inaugurated a new service facility in Vijayawada, under the ‘Workshop First’ strategy. Interestingly, Audi India introduced this new state-of-the-art service facility even before the inauguration of a new car showroom in the city. This new service facility is spread across 9,600 sq. ft. with seven bays and the company claims that the facility will strengthen the brand’s commitment towards customers in Andhra Pradesh and southern India.
Under the ‘Workshop First’ strategy, Audi will enter the tier-two and tier-three cities with a ‘Service First promise’ by inaugurating a workshop first. A gradual plan to establish a showroom will follow after the establishment of a higher car penetration in the Indian market. The company further adds that the new service facility with trained technicians will ensure efficient upkeep of Audi vehicles with approved equipment, tools and technologies that meet the Audi standards. The service facility is capable of servicing 14 cars per day in a single shift on a total of seven bays.
Speaking on the occasion, Rahil Ansari, head, Audi India, said, “The customer is at the core of what we do at Audi and we are committed towards having a customer as part of the Audi family. They should stay with the brand once they join the Audi brand and for that, service is as important as product excellence. The ‘Workshop First’ strategy, which focuses on customer’s service needs right from the Day 1 is a strategic approach to our network strategy by offering our customers easy access to world-class service facilities that the brand Audi stands for globally. The Audi Service Vijayawada facility will further consolidate our commitment towards providing exceptional service to our customers in this region. Creating additional touchpoints for delivering service is a clear activity and commitment towards customer centricity as we go to where the market and where customers require us to be.”