Audi enhances customer experience through its digitalisation initiatives

Audi has introduced a host of tech-driven new-age solutions for customers as well as its dealer partners under its Digitalization strategy announced in August 2019. The German car manufacturer claims that a customer experiences digitalization right from his first contact with the Audi brand and it continues throughout his/her journey as an Audi family member. 

The digitalization initiatives include connected car technology through the ‘myAudi Connect’ app which allows customers to access various features like safety and security, driver’s behavior, lifestyle, geolocation and utility. Some of the key features include – live location and trip planning, boundary settings and curfew settings, vehicle health, infotainment on the go, point of interest, tow alert, and disturbance alert. The app also gets the walk to my car feature to find the car in parking along with other features like SOS and Road Side Assistance, service booking, service history and more. 

The Audi VR experience was launched as the first fully functional Virtual Reality application for customer consultation at Audi dealerships as well as location of customer’s choice. The company claims that it offers a realistic experience of their individually configured car. Additionally, the Audi shop claims to bring the best of Audi to the customers. The customer can place an online order and get their favorite Audi Merchandise delivered across India. This includes a host of merchandise options including clothes, watches, bags, wallets, cases, and gifts including scale model cars. We had spoken in detail about the Audi connected car technology, you can read all about it here.  

Speaking on the occasion Balbir Singh Dhillon, Head, Audi India said, “Digital customer-centric initiatives are a key focus area for Audi in India. As a brand we want to enhance customer experience through all stages of interaction with the brand, across all touchpoints. We are the first luxury car maker in India to announce Intelligent, Engaging and Technology Solutions across the customers’ journey. In today’s digitally connected world, we want our customers to experience every detail of the car in miniature or actual size in the comfort of their home or office environment; this is possible through virtual and augmented reality. Through these tech-driven, new age solutions a customer can experience what the brand truly stands for - ‘Vorsprung durch Technik’."