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Audi embarks on its Mobile Terminal Tour 2018

July 13, 2018, 03:44 PM IST by Santosh Nair
Audi embarks on its Mobile Terminal Tour 2018

> Designed as a fully functional mobile showroom, offers complete Audi experience

> Equipped with a car on display, Audi Accessories, Audi Collection and an Audi Lounge

> This service was originally introduced in 2015 as a customer-focused initiative

> Over 6000 customers visited the Audi Mobile Terminal in 2015, 2016 and 2017

Audi has just announced the roll-out of its Audi Mobile Terminal tour for 2018 - a fully functional mobile showroom designed to provide a ‘complete’ Audi experience to customers. 

In its 2018 season, the Audi Mobile Terminal will visit 20 cities with the first showcase being held at Agra from 14 to 15 July 2018. Besides this, the Audi Collection, Audi Genuine Accessories and new digital developments will also be shown. As intended, the Terminal serves as a hub for conducting test drives and also enable customers to connect with Audi dealers for information, new bookings and after-sales support.

Rahil Ansari, Head- Audi India, said, “Reaching out to the Indian hinterland is one of our focus areas as the customers in Tier 1 and Tier 2 cities exhibit rising aspirations for luxury cars and expect similar luxury experience offered as standard. Making the brand available and accessible for these customers is vital for us as we are witnessing increasing contribution to volumes from these cities. Audi Mobile Terminal has been a successful initiative as it takes the Audi brand right to the customer doorstep and offers them an unparalleled luxury buying experience as offered anywhere from Audi in India.”


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