- First model will be the production spec E-Tron
- This will be joined by the E-Tron Sportback in 2019 and E-Tron GT in 2020
- Sportback and GT will be produced in Heilbronn while E-Tron will be assembled in Brussels
- Will be underpinned by an electrified version of the MLB platform that’s expected to be shared with Porsche, Lamborghini and possibly Seat too.
Audi has announced that its EV onslaught will be led by three models which will be launched from 2018-2020. In progression with this transition, Audi has also said that by 2025, every Audi model sold will be an electric vehicle or hybrid with electric power.
The first vehicle in this range will be the E-Tron Quattro that will be unveiled in production guise in August and go into production a short while after that. The German automaker says it has already got combined reservations of 5500 units from Sweden and Norway for this upcoming model.
The E-Tron Quattro crossover will be joined by the E-Tron Sportback. As the name suggests, it is expected to look like the current Sportback range but with electric power and most probably some form of autonomous driving systems.
The third car will be a GT model which will be rival to cars like the Mercedes AMG GT and the BMW 8 Series. This car is expected to have a full electric model as well as a plugin hybrid model. This car will debut in 2020.
Taking a top-down approach will allow electric cars to be aspirational and at the same time create an aura around the cars. This is how cars became popular when they first began life in the previous century.