Premium car manufacturers like Aston Martin, McLaren and JLR have witnessed record sales growth in 2017. Rising demand from markets like North America, China and UK have been one of the key reasons behind the growth in sales. Back in 2017, Aston Martin sold over 5,000 units for first time since 2008, while Jaguar Land Rover has witnessed a cumulative 7 per cent growth in 2017 as compared to the previous year.
Aston Martin had sold 5,117 vehicles in 2017 amid sell-out demand for its DB11 model and special vehicles including the Vanquish Zagato and Aston Martin Vantage GT8. The company has achieved its highest full-year sales volumes in nine years owing and has also continuously witnessed strong orders for the DB11, the Vanquish S and for special models which have more than doubled year on year to 250 vehicles.
JLR sales have more than tripled since 2009. The introduction of new models with improved and cleaner diesel/petrol engines has been a key reason behind it success. The F-Pace and the new XF Sportbrake have been considerable contributor to Jaguar sales, while the recently introduced Velar has been a popular choice in Land Rover lineup.
McLaren has sold a total of 3,340 cars in 2017. The company attributes two-thirds of its sales to the Sports Series, which has a vast majority of new buyers to the brand. The rest of the demand is coming from the Super Series. The Sports Series family accounted for 2,119 deliveries, up from 2,031 in 2016. North America continued to be McLaren Automotive’s single largest market with deliveries of 1,234 cars, up from 1,139 cars in 2016.