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All-new BMW ActiveHybrid 7 launched at Rs 1.35 crore

July 23, 2014, 03:17 PM IST by Fleme Varkey
All-new BMW ActiveHybrid 7 launched at Rs 1.35 crore

Today, in Gurgaon, BMW India launched the ActiveHybrid 7 at a price of Rs 1.35 crore (All-India ex-showroom). The car was first introduced to the public, in 2009, at the Frankfurt Auto Show and five years down the line, the Indian roads will get a feel of it. The car is now available at BMW dealerships in Delhi NCR, Mumbai and Chennai as a CBU.

The German carmaker is marketing it as a new level in efficiency. It is a first for the company as this luxury saloon will be the first hybrid car from the German manufacturer’s line-up to be sold in India.  It promises emission-free, pure electric driving and intelligent energy management.

Based on the 740 Li, it gets new adadptive LED headlights that lend character to the front, while the new kidney grille slats and chrome accents on the front apron further accentuate the polished looks. The large air inlets reinforce the muscular effect. The car stands on 19-inch rims and it also gets the ActiveHybrid lettering on the rear, on the C pillars, interiors and on the engine cover.

Exclusivity begins with the interiors which comes in Nappa leather upholstery available in black, oyster, ivory, white/black, saddle brown, light/black and veneto beige colour combinations. The trims meanwhile are offered in fine-wood trim, burr walnut with inlays, fine-wood trim ash grain anthracite, fine-wood trim fineline high-gloss and fine-wood trim polar grain light high-gloss. It also has a comprehensive range of luxury features such as folding tables integrated into the backrests of the front rests, massage function in the rear seat backrests and automatic tailgate operation.

Like in most BMWs the cockpit comes angled towards the driver, while ambient lighting  transforms the mood of the interior according to the driver’s choice. Driving this new car is an electric motor and a petrol engine which work in unison supported by a lithium-ion high-performance battery. The hood holds beneath it the BMW TwinPower Turbo six-cylinder in-line petrol engine which is pulled by 320 horses outputting 450Nm torque. Despite its two tonne plus weight, the engine is powerful enough to propel the car from standstill to 100kmph in just 5.7 seconds. Top speed has been restricted to 250kmph. Power is sent to the rear wheels through a ZF eight-speed Steptronic gearbox and it can travel three to four kilometres on pure electric power.

The car boasts of the latest and most innovative BMW ActiveHybrid technology. Through intelligent energy management it captures surplus energy, stores it and then converts it into motion whenever required. The Driving Experience Switch that it comes with it offers the driver a choice between ECO, PRO, Comfort, Sport and Sport plus modes

The all-new BMW ActiveHybrid 7 is available in alpine white as non-metallic paintwork and in nine other metallic paint schemes, namely glacier silver, havanna, sapphire black, cashmere silver, milano beige, space grey, imperial blue brilliant effect, sophisto grey II brilliant effect and mineral white.

Tags:BMW,ActiveHybrid 7,BMW ActiveHybrid price
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