Mahindra has confirmed to buy Pininfarina, the iconic Italian automotive and design house, in a press release issued on 15th December 2015. We list out five essentials that you need to know regarding this agreement.
In addition to production vehicles, Pininfarina also creates prototypes, show and custom cars for auto manufacturers as well as private clients. Tech Mahindra will have access to relationships that this iconic designer has nurtured with the best in the world over its 85 year history, including Ferrari, Alfa Romeo, Maserati and Peugeot. This spells opportunity for Tech Mahindra to influence their product design and engineering through the eyes of Europes best design house.
Pininfarina's expertise in engineering machines is exposed by the brilliant products that have come out of their shelves. It is this excellence that will be elemental in complementing Tech Mahindra's existing portfolio of engineering services that include delivering solutions across aerospace, defense, automotive, industrial equipment and transportation products.
The Core Business
Pininfarina's core values and business strategies will remain untouched. Paolo Pininfarina will stay the chairman, and the workforce will continue to function out of the existing workplace. Pininfarina will also continue to be listed on the Milan stock exchange and will carry on its business relationships with all clients like Ferrari and Maserati.
Tech Mahindra have confirmed that Pininfarina's strength of servicing the European side will be advantageous in keeping the business model running. The designers focused presence in Italy and Germany will remain as these are the hotbeds of European automotive manufacturing. That said, a fair amount of focus is being raised for business prospects in China, being a lucrative and emerging automotive market.
The American Dream
Tech Mahindra is currently working with all the top-tier automotive customers in North America. The industry will soon see them move forward to plug opportunities in offering style and design solutions in the US.