Ford has launched the 2014 Fiesta today for a price tag starting Rs 7.69 lakh (ex-showroom Delhi). The good-looking sedan will be available in three variants and with a single engine option as before albeit with a few changes.
The new Fiesta gets Ford’s new trapezoidal front grille and wraparound headlamps. The bonnet gets a power-dome hood design that looks impressive. The tail lamps get more detailed to be in sync with the stylish front end. Inside the Fiesta gets an in-car entertainment system inspired by the logic of the modern mobile phone. The interface is easy to use and have been placed for optimal ergonomic positioning.
The sedan retains the 1.5-litre Duratorq TDCI diesel engine. This engine is mated to a five-speed manual gearbox.
‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,’’ said, Nigel Harris, President, Ford India.
“2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,” he added.