In 1996 Hyundai came to India and established its production plant in Irrungattukotai near Chennai. The company''s first product in India was its most successful till date. The Santro charmed the Indian crowd with its tall-boy small car features. The company also managed to get Shahrukh Khan (Bollywood star) to become their brand ambassador.
Hyundai has two manufacturing plants in India located at Sriperumbudur in Tamil Nadu. Both plants have a combined annual capacity of 600,000 units. In 2007 Hyundai opened its R&D facility in Hyderabad. The company logo (the slanted H) symbolizes the company shaking hands with its customers. The word ''''Hyundai'''' means modernity and the company with its cars in the various segments strive to bring modernity through looks and technology.
Hyundai introduced the Santro and then there has been no looking back. Though Getz did not do too well in the market, but the company came back with a bang when they brought out the i10 and the i20. The Korean car maker is the second largest player in the Indian car market with a market share of over 15 per cent in the passenger car segment.
While Maruti champions strict budget, Hyundai positions itself as the premium budget brand, offering more features than competition. The Grand i10 and the Xcent compact sedan along with the Creta and the Elite i20 are its star products in the current line-up that also gets luxury sedans like the Elantra and SUVs like the Tucson and the Santa Fe.
Hyundai Motor India Limited (HMIL) currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. India has been the hub of passenger car exports for the company.