Honda, the Japanese carmaker, arrived in India in 1995 in a joint-venture with Usha International as Honda Siel Cars India Ltd. Now, a fully owned subsidiary of Honda Japan, Honda Cars India Limited is one of the top-five car manufacturers in India with two manufacturing units – the first one in Greater Noida and the new one in Tapukara, Rajasthan.
Honda’s one of the first and certainly the most successful models has been the Honda City. Synonymous with the family sedan in the Indian car market, the Honda City has been ruling its segment since its launch in 1998. The Honda Accord and the CR-V launched after the City resulted in Honda being perceived as a premium brand in India.
For the first decade and a half, Honda offered only petrol engines and suffered a great loss in market share when the price difference between petrol and diesel escalated at the end of the first decade of the millennium. The first diesel engine debuted with the made-for-India Amaze compact sedan based on the Brio hatchback.
As of now, Honda sells Brio and the Jazz hatchbacks, Amaze, City and Accord sedans along with the all-new WR-V, the Mobilio-based BR-V and the latest generation of the CR-V in India.