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Kia is taking Indian customers for ride and cashing on pre bookings and variant trap - Kia Seltos HTX Plus AT 1.5 Diesel Review

A user review on Kia Seltos. Written by Jagannadha Raju on 10 September, 2019

Price: ₹ 9.69 - 16.19L
Ex-showroom, New Delhi
Jagannadha Raju's Ratings
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Version Reviewed : HTX Plus AT 1.5 Diesel
Purchased As : Not Purchased
Familiarity : Did a short drive once

Full Review

Kia seltos is no doubt a very good car in its segment but is it really worth that price? Has it priced it logically in a weak automobile market ? Is it worth paying premium for BS 6 diesel engines well before rules come in ? Why not buy other cars with best service network and great deals which will be more sweeter with GST cuts in few weeks ? Kia has opened pre bookings very early to see the demand. And seeing Indian customers' interest in seltos, it has priced the base (useless) variant below 10 lakhs to fool us. And other variants (which are worth buying) are priced high. If you look at pricing, base petrol and diesel variant differ by 30k only but all other variants have price difference of 1-1.2 lakhs. Few more fooling techniques adopted by kia : They created HT and GT lines to confuse customers and force us to buy costly variants. Top HTX plus doesnt get even safety features of GTX plus, leave alone few fancy features. AT is priced 1 lakh more than its respective variant, but no safety features are given as bonus (other car makers do that). DCT technology is new and it is tried on us , that too with premium pricing. Top variants of diesel AT and petrol DCT are priced same and also the base diesel and petrol MT are closely priced, but in between they are differing by 1-1.2 lakhs. Summary is that we all are at fault, since we have shown interest in seltos well before launch and pre-booked in large numbers. This has given kia (the new entrant) the confidence to price their models on higher side , even when automobile industry is facing biggest slump. Once crazy emotions come down for Indian customers, reality will sink in their minds and people will analyse closely the premium they are paying unnecessarily. It is not any hot cake that will be unavailable if you don't rush and buy now. Otherwise how dare a new comer company shall take Indian customers for ride and happily cashing in on their confusion, when all other car makers are reeling under pressure of slowdown. I have also booked this car, but I am not convinced to buy and take delivery for this same reason. HTX plus AT is wrongly over priced and it is same with few more variants. Why pay so much premium for untested car and company in a discounted market. This is my personal view. Pls comment on my review and suggest if my analysis is correct and is it worth waiting.
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