Hyundai Santa Fe Coming in 2010
Hyundai Santa Fe
Expected in 2010
Estimated price: 23-26 Lakh
SUV. One term which not many will associate the Korean giant - Hyundai with. It is that segment of the auto industry which is tantamount with big, brawny, imposing looking machines to which the word ‘car’ will not really be able to do justice.
Hyundai was one of the first to sight the growing potential of the SUV segment and introduced Terracan. Result? It failed to capture the imagination of the buyer. Reason? Price and brand image. Also that it was not really all that great a car! Hyundai thought about it, phased it out, and drove in with another SUV - Tucson. A good car this, which was aimed at beating Honda’s CR-V at its game. Result? The same as Terracan’s.
Hyundai Santa Fe InteriorYou see, Honda has more snob value than Hyundai and at 12-13 lakhs, people become increasingly conscious about their image. Why else do you think that SUVs like Honda CR-V and Ford Endeavour have been selling more than Tucson? Your guess is as good as ours.
Terracan - the Pajero-based SUV is history, and so will be the Tucson when Santa Fe enters India to try its luck at establishing Hyundai with the image of a maker of capable and desirable SUVs.
Hyundai has no dearth of engineering capabilities and is one of the auto-makers which has been upping its ante all this while. The Santa Fe is a testimony to this statement. Alluring, in-yer-face, dynamic, aggressive are adjectives that will fail to describe the curves and flowing desing elements of this SUV.
Hyundai Santa Fe RearIt is big and that imposing grille with an “I-am-bored” look will only add to its character. The gradually rising waistline makes the rear look a little odd though. The flared wheel-arches will house massive wheels. Hyundai plans to import the Santa Fe in India and will offer a delicious 2.2-litre, 148bhp diesel motor which might be tuned to suit Indian fuel quality.
This SUV is going to be as bang up-to-date as the intelligence reports of the US of A! Expect some tension at Honda and Ford camps when Santa Fe comes in during the last quarter of 2008.
Specs (Speculated)
Car Segment: SUV
Engine: 2.7L Petrol/ 2.2L Turbo Charged Diesel
Max Power/Torque: Petrol – 188Ps/284Nm, Diesel – 150Ps/335Nm
Dimensions in mm (LxWxH): 4676 x 1890 x 1725
CarWale's Words: Segment is going to hot up with many entrants, all gunning for the CRV’s position. Not too much of an off-roader, this may work against Hyundai with the increasing demands of the rugged travel maniacs here. Hyundai need to think hard about the price.
Comments on this article (Latest 10 are shown)
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Narendrasingh
on 13 Nov, 2009 at 06:33 PM
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Captiva is not in the competition
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Nabeel
on 12 Nov, 2009 at 08:28 PM
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Hyundai should keep the price between 14 to 16 lakhs, otherwise it will be a flop like Tucson.
If price more than 16 lakh, people will opt. Japanese brand.
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Amit
on 06 Jul, 2009 at 02:33 AM
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I hope your wishes about price come true but I don't see much chance. Because it is a 6 cyl petrol eninge, which competes with Honda Pilot among other full size, luxury SUV with all bells and whistles and safety features..
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Nipoon Garg
on 05 Jul, 2009 at 01:30 PM
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I THINK IT WILL BE THE BEST CAR AND IT CAN DEFEAT CAPTIVA AND HONDA CRV.BUT HYUNDAI SHOULD KEEP ITS PRICE RANGE BETWEEN 10 LAKHS TO 15 LAKHS AND IT SHOULD CONTAIN ALL THE FEATURES LIKE LUXURIOUS CARS HAS.
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Deepam
on 23 Sep, 2008 at 07:40 PM
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i have seen the santa fe & is a very good & competitive product & the main advantage for it is its powerful diesel engine which will score it higer above its competitors & if it will be priced competitively than it would be a tough competiton, but expect it to be at around 18-20 lacs.
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Sachine
on 23 Sep, 2008 at 03:37 PM
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price should competetive with honda & fords... otherwise difficult
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Deepam
on 29 Aug, 2008 at 11:02 AM
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santa fe will have a competiton with the captiva but after thelaunch of fortuner it will be hard for captiva & santa fe to express themselves because fortuner is also a good car & will sell like hot cakes due to the toyota's badge on it & give competiton to captiva & santa fe.
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Varun
on 29 Aug, 2008 at 01:01 AM
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ya santa fe is above 20l nd as far as i knw they r concentrating more on the smaller segment cars nd if they vilthrow cars viyh high price tags then how they vil grab the indian market nd leave maruti behind coz maruti is going very agressive
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Binoy Thomas
on 11 Aug, 2008 at 10:09 PM
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The Santa Fe is bigger than the Tuson and i guess the price will be nearer the 20Lac mark.It will be tough for hyundai to sell the car at that price.
Also any updates on the launch, my hunch is that the Fe might be quite far away from launch and Hyundai might launch it in 'hybrid' guise to cash in on the concept.
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Deepam
on 11 Aug, 2008 at 08:32 PM
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yes they should price it very competitevely & its main rival will be the chevy captiva, lets see who wins the race.
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