Everyone and their uncle is now looking at buying a diesel car, because the low cost of the fuel and the better efficiency makes you happy every time you see the price of petrol at the pump. Ford has recognised that customers are willing to pay a premium on a car that can give them good returns on fuel efficiency, and have offered the cost-conscious Indian consumer the Ford Fiesta diesel, which has earned a fearsome reputation for fuel efficiency. We have the ‘Go Fida’ experience, but with the oil burner under the bonnet.