You are here : Range Rover Sport Wins Winter Vehicle Award
18-Mar,2008Members of the New England Motor Press Association (NEMPA) last night presented Land Rover North America with a Winter Vehicle Award in the Ultra Luxury SUV segment for the 2008 Land Rover Range Rover Sport.
NEMPA voted in early February for their favorite vehicles at the annual Winter Vehicle Voting Day. Journalists spent time in a crowded parking lot, driving winter-savvy vehicles to evaluate winter merits of each contestant. The main criteria for every vehicle entered was that they should have power to all four wheels. The 2008 Range Rover Sport won in the Ultra Luxury SUV segment for its value within the segment and unstoppable ability in the snow.
“We are pleased to be awarded as the winter vehicle of choice in such a competitive segment,” said Chris Marchand, executive vice president, marketing and sales, Land Rover North America. “It’s especially gratifying that the Range Rover Sport, a vehicle known more for its on-road performance and touring strengths, has taken honors as an SUV with exceptional winter driving attributes. It is a true Land Rover.”
NEMPA voted in early February for their favorite vehicles at the annual Winter Vehicle Voting Day. Journalists spent time in a crowded parking lot, driving winter-savvy vehicles to evaluate winter merits of each contestant. The main criteria for every vehicle entered was that they should have power to all four wheels. The 2008 Range Rover Sport won in the Ultra Luxury SUV segment for its value within the segment and unstoppable ability in the snow.
“We are pleased to be awarded as the winter vehicle of choice in such a competitive segment,” said Chris Marchand, executive vice president, marketing and sales, Land Rover North America. “It’s especially gratifying that the Range Rover Sport, a vehicle known more for its on-road performance and touring strengths, has taken honors as an SUV with exceptional winter driving attributes. It is a true Land Rover.”
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