Over 50 vintage and classic cars to drive from Inorbit Mall, Vashi to Khandala~
Navi Mumbai, December 01, 2010: Riding high on the response that the Vintage and Classic Cars Exhibition got from the patrons in the satellite city, Inorbit Malls joins hands with CarWale for its 2nd edition of Vintage Wheels – a vintage and classic car drive to showcase these marvels from the past yet again. Inorbit Malls have been known for their creative and innovative marketing strategies over years and they believe in giving their patrons a holistic shopping experience. Inorbit Malls has pioneered the mall culture in India and has since then enjoyed the loyalty and support of their patrons. The diverse international brands that Inorbit offers has made it a one stop shop for consumers from across Mumbai.
Speaking on the occasion Mr. Nishank Joshi, AGM, Corporate Communications
said, “At Inorbit, it is our constant endeavour to provide our patrons a complete shopping experience. Through AIKYA, our community initiative, we do new and innovative activities in our malls to engage with the community in a way which is beneficial to them. Vintage Car exhibitions and rallies are normally hosted in South Mumbai, together with CarWale, we bring to our patrons in Vashi the oldest collection of cars which they would rarely get to see in the satellite city”
Last year, The city (Navi Mumbai) was buzzing with excitement as it got a sneak-peek of some of the beauties like a gorgeous Lancia Racer, Dodge Custom Royal Coupe, Packard Clipper 6, Cadillac Series 6 and Ford Model-A at Vashi’s Inorbit mall where the event promotion was on for 3 weeks. Vintage enthusiasts poured in large numbers to catch a glimpse of the stunners wearing the robes of a bygone era... “What started off as a small initiative to exhibit vintage cars to the residents of Navi Mumbai has grown into a much larger event, last year the oldest car we had for the event was an 80 year old, 1928 Ford model A this year we intend to top that up by bringing the people of Navi Mumbai a car which is nearly a century old” says Dhruv Chopra, Vice President, Marketing CarWale.
After the display over 11 days at the mall, over 50 cars, a few of which are almost 80 years old will rough it up through the ghats and the hilly terrain en route to Duke’s Resort in Khandala and back on Sunday, December 12, 2010.
This event is supported by Sports craft, Fever 104, Dukes – a keys resort and 911 marketing and events.
About Inorbit Malls:
Inorbit Malls is a subsidiary of the K. Raheja Corporation with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments
Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then Inorbit has repeated its success with world class malls in Vashi & Cyberabad. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience for families. Inorbit is all set to further the unique experience nationwide by expanding its footprint soon to Pune, Whitefield in Bengaluru & Vadodra.
CarWale is India’s No.1 auto portal which empowers and handholds the car buyers to research and make a car buying decision. Owned by Automotive Exchange Pvt. Ltd., CarWale is backed by “Axel Springer” Europe’s leading multimedia corporations and owners of AUTO BILD, the world’s biggest selling automotive magazine and “The India Today Group” India’s largest magazine publisher and owner of the leading Indian news channel AAJ TAK. In last one year CW has served more than 10 million Indian car consumers and have influenced approximately US$ 3bn of car transactions in India. Since its inception, CarWale has been honoured with many prestigious awards including the Red Herring Asia Top 100 (twice in 3 years), and PCWorld Web Award for best automotive website. Recently CarWale was showcased as one of the 3 Innovative Enterprising Indian Companies in the 'Serving the Indian Consumer' category at TIE summit, Mumbai
For further information, contact:
Kavita Jain Automotive Exchange Pvt Ltd, 11th floor, Vishwaroop IT Park, Sector 30A, Vashi, Navi Mumbai - 400705 Tel: 91- 22 - 6739 8888 ext. 939, Mobile: 09167073947 Fax: +91-22 - 66459665, 6739 8877 Email: firstname.lastname@example.org
01 Dec 2010 12:00