Thursday, November 27, 2008 12:47 PM by
Rachit Hirani
Honda Siel Cars India Ltd. (HSCI), announced the launch of a new concept – “Honda Fest†at its dealerships across India, to coincide with the start of deliveries of its recently-launched Honda City. The “Honda Festâ€, a weekend for the customers, their families and those who aspire for a Honda car, will be held from November 28 to 30*, at all the dealerships. The “Honda Fest†is an attempt by the company to nurture a sense of belonging with the brand.
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