List of articles tagged: luxury

We as Indians, have always cribbed about space, may it be your apartment, your car or even one’s personal cubicle. The idea of ‘big’ has been traced into our minds and we do look for something that is big, spacious and of course luxurious. Come to think of it size does matter, doesn’t it? Who would not want a car which is spacious, comfortable, luxurious and just something that you can sit in forever and wouldn’t want to get out of? Takers are aplenty who would want to just stretch back, relax and try their best to get themselves transported to ‘Neverland’.

In most markets that Mercedes Benz has a presence in has registered a good growth for the company in the month of January 2010 with India leading the way with more than 400% growth.

In an exclusive interview to CarWale.com, Paul de Voijs, managing director, Volvo Auto India talks about the silent existence of the brand and its dynamic future plans Volvo has been present in India for some time now but still the brand remains unknown to many? Volvo Auto is relatively still new to the market. Although, we had a Ford backing, Volvo always took its own decisions. We opened our first dealership in March 2008 in Chandigarh which makes us a very young player in the market and there is a strong reason why we haven’t made much noise in the Indian market till today. For any company to become a brand takes some time. Volvo might be a reckoned name outside India but here one has to start from scratch. We did not want to come to India and launch an ‘x’ amount of cars; idea was to go at a slower pace and make people get used to the brand. Exploding into the market with too much hype didn’t make sense to us. This is probably one of the reasons why people are not much aware about Volvo cars in India but we are now increasing the marketing and branding activities for the cars in India.