Friday, August 06, 2010 4:46 PM by
CarWale Team
Toyota Kirloskar Motor announced the launch of its corporate campaign Toyota ‘Q’ Promise. The Toyota ‘Q’ Promise (or Promise of Quality) is a corporate brand-building initiative by Toyota in India. The campaign is targeting consumers across the country, and will run on print, online and TV media. An extension of Toyota’s corporate message of Quality Revolution, the campaign aims to reach out to and connect with the Indian masses, thus reinforcing the brand name across consumer segments.
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