Wednesday, December 01, 2010 12:39 PM by
CarWale Team
CEAT Ltd. announced that it is acquiring the “CEAT†Brand from Pirelli & C. SpA for 9 million Euro (Rs 55 crore). CEAT Ltd. is currently the owner of the CEAT brand in 9 South Asian countries: India, Sri Lanka, Bangladesh, Myanmar, Pakistan, Bhutan, Nepal, Afghanistan and Vietnam. Pirelli is the owner of the CEAT Trademark in the rest of the world.This acquisition will enable the company to export radial and cross-ply tyres to the whole world, under the CEAT brand name. CEAT currently exports its tyres to Europe and South America in the “Altura†brand. It will now be able to export in the CEAT brand, which is well established in these regions. It will also allow the company to outsource tyres from any country under the CEAT brand.
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