List of articles tagged: brand

Nissan is pulling all stops to gain presence in the Indian market. The company recently introduced a 'Student Brand Manager' program wherein students from B-schools across the country (Delhi, Mumbai, Bangalore and Chennai) and those who have completed first of their course to showcase their business acumen, people skills and creative thinking ability as part of this innovative strategy.

In an exclusive interview to CarWale.com, Paul de Voijs, managing director, Volvo Auto India talks about the silent existence of the brand and its dynamic future plans Volvo has been present in India for some time now but still the brand remains unknown to many? Volvo Auto is relatively still new to the market. Although, we had a Ford backing, Volvo always took its own decisions. We opened our first dealership in March 2008 in Chandigarh which makes us a very young player in the market and there is a strong reason why we haven’t made much noise in the Indian market till today. For any company to become a brand takes some time. Volvo might be a reckoned name outside India but here one has to start from scratch. We did not want to come to India and launch an ‘x’ amount of cars; idea was to go at a slower pace and make people get used to the brand. Exploding into the market with too much hype didn’t make sense to us. This is probably one of the reasons why people are not much aware about Volvo cars in India but we are now increasing the marketing and branding activities for the cars in India.

The iconic sports car from Nissan – the 370Z which was launched in Mumbai just a month back is now being taken to major cities across India as part of a promotion that will let the car buffs across the country to get to know the car up, close and personal!